Volcom is a clothing manufacturer. It is based in Costa Mesa, CA founded in 1991 as Stone Boardwear, Inc. by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall. The creator of the Mens Volcom Clothing "stone" is Eli Kramer, a legend in the surf industry. It caters to the surfing, skateboarding, snowboarding markets, born out of the founders' own experiences with these sports. In April 2005, the Company changed its name to Mens Volcom Clothing, Inc. On June 29, 2005, Volcom Inc. made an initial public offering on NASDAQ, pricing 4.69 million shares at $19 a share and raising $89 million. The underwriters of the IPO were Wachovia Securities, D.A. Davidson and Piper Jaffray. Volcom is known for its elaborate uses of the "stone" logo pictured on the right and its "Youth Against Establishment" motto. It is also actively involved in a campaign that it calls "Let the Kids Ride Free".Mens Volcom Clothing record label is called Volcom Entertainment.In early 2008, Mens Volcom Clothing made its first acquisition, taking ownership of sunglasses brand Electric Visual.