Womens Rusty Clothing

Before 1984, no one had ever seen or heard of the R-dot though they probably should have. At that time Rusty Preisendorfer was shaping surfboards under the Canyon label for 10 of the top 16 surfers in the world, including Occy and Shaun Tomson. Creating the simple yet powerful R-dot didnt cross his mind until one of his riders, former world champion Peter Townend, suggested he develop his own, independent label. Every other sought-after shaper in the world had a logo, so Womens Rusty Clothing figured PT had a point. And the rest, shall we say, is history. Today the signature R-dot is one of the most powerful surfing insignias recognized around the world. Between apparel sales exceeding 40 million and a surfboard production load hitting 15,000 annually, Rusty International has become an icon in contemporary surf culture. Despite its size, however, Womens Rusty Clothing is a brand that is incredibly grassroots one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand-shaped surfboard