Before 1984, no one had ever seen or heard of the Rusty dot though they probably should have. At that time Rusty Clothing was shaping surfboards under the Canyon label for 10 of the top 16 surfers in the world, including Occy and Shaun Tomson. Creating the simple yet powerful Mens Rusty Clothing dot didnt cross his mind until one of his riders, former world champion Peter Townend, suggested he develop his own, independent label. Every other sought-after shaper in the world had a logo, so Rusty Clothing figured PT had a point. And the rest, shall we say, is history Today the signature Mens Rusty Clothing dot is one of the most powerful surfing insignias recognized around the world. Between apparel sales exceeding 40 million and a surfboard production load hitting 15,000 annually, Mens Rusty Clothing International has become an icon in contemporary surf culture. Despite its size, however, Rusty Clothing is a brand that is incredibly grassroots one that is adamant in reminding everyone that its heart and soul lies firmly in the custom, hand-shaped surfboard. Rusty Clothing believes it is his insistence on communication and rider feedback that has led the surfing world to consider his work the