Mens Billabong Clothing

Billabong is a clothing brand Billabong was founded in 1973 by Gordon and Rena Merchant. Mens Billabong clothing International's products are licensed and distributed in more than 100 countries and are available in approximately 8000 doors worldwide. Products are distributed through specialised boardsports retailers and through the Company's own branded retail outlets. The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand and Brazil.The Company Mens Billabong clothing brand is marketed and promoted internationally through association with high profile professional athletes, junior athletes and events. Those early days were rather inauspicious, with the pair designing at home, cutting them out on the kitchen table and then carting the finished product around to the local surf shop to sell Mens Billabong Clothing . The business found immediate traction, with surfers drawn to the superior functionality of the Mens Billabong . They were also far more durable courtesy of the unique triple-stitching technique developed by Gordon. The next step for the fledgling brand was to introduce the better local surfers to Mens Billabong and incorporate them in the marketing of the brand. Company-sponsored contests and special events would later follow. By the 1980s, Mens Billabong clothing swimwear had firmly established its place in Australian surf culture and was ready for international expansion. The initial focus was on the large North American market and, again, the brand enjoyed success. Sales began to grow in other offshore markets, licenses were granted in a number of territories including New Zealand, Japan and South Africa, and in the late 1980s a new beachhead was established in Europe.